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Notes from the build — architecture, engineering, and the trade-offs behind what we ship.
The most expensive decisions on a project are made in the first week. Here is how we make them on paper, where they are still cheap to change.
Jakir Hussian
Jun 20, 20266 min read
The personal version: the specific moments that pushed me from building software for other people to building a company with a point of view about how software should be made.
Jakir Hussian
Jun 24, 20268 min read
The difference between writing code that closes a ticket and engineering a product a business can rely on — and why we organise everything around the second one.
Jakir Hussian
Jun 18, 20269 min read
Launch is the cheapest day in a product's life. Here is how we design for the years after it — the decisions that decide whether software ages well or becomes something nobody wants to touch.
Jakir Hussian
Jun 10, 20269 min read
A tour of the architecture we reach for by default — a typed monorepo, a service seam between UI and data, Server Components doing the heavy lifting, and one source of truth from the schema to the screen.
Jakir Hussian
Jun 2, 202611 min read
Setting a budget is easy. Keeping it once deadlines arrive is the hard part. Our approach to enforcing speed in CI, not in hindsight.
Jakir Hussian
May 28, 20265 min read
Reputation in software is broken — it rewards visibility over substance and forgets everything when you change jobs. Pulse is our attempt to fix that. Here is the idea, and the engineering behind it.
Jakir Hussian
May 26, 202611 min read
We build Business OS to run our own company, which means we feel every shortcut ourselves. Here are the lessons that only show up when you are the first and most demanding user of what you ship.
Jakir Hussian
May 14, 202610 min read
A walk through how we thread a single source of truth from a Postgres schema all the way to a React component — and what that end-to-end guarantee actually buys a team.
Jakir Hussian
May 12, 20269 min read
Server Components change where data fetching belongs. Here is the service-seam pattern we use so pages compose data without ever knowing where it came from.
Jakir Hussian
Apr 30, 20267 min read
Authentication is the first real backend most products build and the one they can least afford to get wrong. Our principles for building auth that is safe by default and honest about trust.
Jakir Hussian
Apr 28, 202610 min read
Search is being read by machines now — crawlers and AI systems alike. The way to be found is not to chase keywords, but to make your content genuinely legible to software. Here is how we engineer for it.
Jakir Hussian
Apr 16, 202610 min read
Most slow queries are not a database problem — they are a missing-index problem. A short, practical guide to the handful of indexes that carry most apps.
Jakir Hussian
Apr 14, 20268 min read
A design system is only consistent if every colour, space, and radius resolves to one token. How we keep design and code reading from the same file.
Jakir Hussian
Mar 22, 20266 min read
If the way we think about engineering matches the standard you're after, tell us what you're building. We'll be honest about fit and outline a concrete first step.