Shopify Development
Shopify work that respects the platform — fast themes, custom apps instead of app sprawl, and Hydrogen storefronts when the catalogue has genuinely outgrown Liquid.
Explore this serviceE-commerce Development
Commerce that survives a good day
Most e-commerce problems are not design problems. They are a slow product page, a stock count that lies, a checkout that fails silently on one payment method, and an ops team pasting order numbers between three tabs. We build the storefront and the machinery behind it as one system.
- Core Web Vitals budgeted
- Inventory you can trust
- Ops tooling included
Every hundred milliseconds on a product page is measurable revenue, and every incorrect stock figure is either a lost sale or an apology email. Commerce is one of the few places where engineering quality shows up directly in the numbers a finance team already tracks.
The storefront
Rendered on the server and cached at the edge, so a product page is complete before the browser has finished downloading the JavaScript. We set performance budgets during discovery and fail the build when a change breaks them — a fast site stays fast only if regressions cannot merge.
The machinery
Inventory, pricing, promotions, fulfilment, returns. This is where most projects quietly fail, because the demo only covered the happy path. We model the exceptions — the partial refund, the split shipment, the oversell — because those are what your operations team spends its day on.
- Idempotent order handling, so a retried payment webhook never creates a second order
- Reconciliation between the store, the payment provider, and your accounting system
- An admin your fulfilment team can actually use, not a database viewer
Problems we solve
What this work is for
The situations teams are usually in when they bring us this problem.
The store is slow where it matters
Fast homepage, heavy product page. We budget the pages that carry revenue and hold the line in CI.
Stock counts are wrong
Overselling erodes trust faster than any bug. We make inventory a single source of truth with real reservations.
Orders fall through the cracks
A dropped webhook becomes a missing order. Idempotent handling, retries, and a dead-letter queue you can inspect.
Ops runs on tabs and copy-paste
Fulfilment, refunds and exchanges belong in tooling built for them, not in the platform's default admin.
Our approach
How the work runs
The same sequence on every engagement, so there are no surprises in week three.
Audit
We measure what you have: field data from real users, the checkout funnel, and where orders currently go wrong. Opinions get replaced with numbers before anything is rebuilt.
Model
Catalogue, inventory, pricing, and the order lifecycle — including the exceptions. Modelling the refund path early is what keeps launch week calm.
Build
Storefront and operations tooling in parallel, deployed behind flags so you can run the new checkout for a percentage of traffic before committing.
Cut over
A staged migration with reconciliation, so you can prove that every order and every customer arrived intact.
What's included
What you get
Concrete deliverables — all of it yours to keep, run, and hand to another team.
Storefront
Server-rendered catalogue, search, and product pages with performance budgets enforced in CI.
Checkout and payments
Payment provider integration with idempotent webhooks, retries, and reconciliation you can audit.
Inventory and fulfilment
Reservations, backorders, split shipments and returns — modelled properly, not bolted on.
Operations admin
The internal tooling your fulfilment and support teams use every day, designed for their actual workflow.
Analytics and consent
Clean funnel tracking with a consent model that stands up to scrutiny in the markets you sell in.
Technology
What we build it with
Chosen for the problem, not for novelty.
We are not tied to any of these. If your team already runs something that works, we build with it.
- Storefront
Static where possible, streamed where not — the fastest page is the one already at the edge.
- Next.js
- React
- TypeScript
- Tailwind CSS
- Commerce
Use the platform for what it is good at, and own the logic that is specific to your business.
- Shopify
- Stripe
- PostgreSQL
- Prisma
- Operations
Queues and idempotency keys, because payment providers will send the same webhook twice.
- Node.js
- Redis
- Webhooks
- S3
Questions
Before you get in touch
The questions that come up in almost every first conversation.
Shopify, or a custom build?
Shopify for the parts that are the same for everyone — payments, tax, checkout compliance — and custom code for the parts that are yours. We advise against rebuilding a checkout unless there is a concrete reason; we also advise against forcing a complex catalogue into a theme.
Can you improve our existing store instead of replacing it?
Frequently that is the right call. Most stores can gain a great deal from performance work, a fixed inventory model, and better operations tooling, without touching the storefront's design.
How do you handle migrations?
Staged, reversible, and reconciled. Orders, customers and catalogue are migrated with a verification pass, and we keep the old system readable until the numbers agree.
Do you handle international selling?
Yes — currency, tax, and localisation are architectural decisions, so we settle them during modelling rather than retrofitting them after launch.
Tell us what you're building.
Bring the problem, not a spec. We will tell you honestly whether we are the right team and outline a concrete first step — no obligation, no sales theatre.