Product Engineering
An engineering partner for the whole product lifecycle — discovery, architecture, build, and the unglamorous work of keeping it healthy after launch.
Explore this serviceCustom Web Development
Software shaped around how your business actually works
Most teams reach for a custom build after a template stopped fitting: the workflow has an exception the plugin cannot express, the data lives in three places, and every change costs a week. We build the application your process actually needs, with the constraints written into the types rather than into a wiki page.
- Fixed-scope discovery
- Typed end to end
- You own the code
A custom build is worth it when the cost of working around your tools has quietly become larger than the cost of replacing them. That threshold is usually crossed long before anyone says it out loud — it shows up as manual reconciliation, a spreadsheet that shadows the system of record, and a release process nobody trusts.
What we do differently
We model the domain before we design a screen. The entities, the states they can be in, and the transitions between them get written down and agreed. That model becomes the database schema and the TypeScript types, so an invalid state is a compile error rather than a support ticket six months later.
The result is an application that is boring to operate: server-rendered where it should be, cached where it can be, and instrumented so you can answer 'is it slow, and for whom' without guessing.
Who this is for
- Operations that run on spreadsheets and email, and have outgrown both
- Teams whose SaaS stack cannot express a rule that is core to their business
- Companies replacing an internal tool that only one person understands
Problems we solve
What this work is for
The situations teams are usually in when they bring us this problem.
Process lives in people's heads
The rules that run the business are enforced by whoever has been there longest. We make them explicit, then make them enforceable.
Data is scattered across tools
One record, four systems, no agreement on which is true. We define the system of record and integrate the rest around it.
Every change is expensive
Untyped code with no tests makes small edits risky. Typed boundaries and real coverage make change cheap again.
Nobody can see what's happening
Without logs, traces, or metrics, every incident is an argument. We ship observability with the first release, not after the first outage.
Our approach
How the work runs
The same sequence on every engagement, so there are no surprises in week three.
Discovery
One to two weeks. We map the domain, the constraints, and the integrations, and write down what success looks like in numbers. You leave with a scope and an estimate you can hold us to — whether or not you build with us.
Architecture
The schema, the boundaries, and the deployment shape are decided and written up before the first screen exists. Design decisions get a rationale, so a future engineer knows why rather than only what.
Build
Shipped in vertical slices behind a real deploy pipeline. You see working software in staging every week, not a demo at the end.
Handover
Runbooks, architecture notes, and a walkthrough with your engineers. The point is that you can keep going without us.
What's included
What you get
Concrete deliverables — all of it yours to keep, run, and hand to another team.
Domain model and schema
A documented data model with migrations, constraints, and indexes — the foundation everything else leans on.
Application and admin
The customer-facing surface plus the internal tooling your team needs to run it, built as one system.
Automated tests and CI
Coverage on the paths that would cost you money, wired into a pipeline that blocks a bad merge.
Observability
Structured logging, error tracking, and performance budgets that fail the build when breached.
Documentation and handover
Architecture decisions, runbooks, and a repository your own engineers can be productive in on day one.
Technology
What we build it with
Chosen for the problem, not for novelty.
We are not tied to any of these. If your team already runs something that works, we build with it.
- Frontend
Server-first rendering so the first paint does not wait on JavaScript, with client interactivity only where it earns its weight.
- Next.js
- React
- TypeScript
- Tailwind CSS
- Backend
A typed API layer over a relational database, because most business data is relational and honest about it.
- Node.js
- Fastify
- PostgreSQL
- Prisma
- Platform
Reproducible deploys and rollbacks that take seconds, so shipping stops being an event.
- Docker
- GitHub Actions
- Vercel
- AWS
Questions
Before you get in touch
The questions that come up in almost every first conversation.
How long does a custom build take?
A focused first release is typically eight to sixteen weeks after discovery. We scope to a release you can put in front of real users, not a feature list — a smaller first version that ships is worth more than a complete one that slips.
Do we own the code?
Yes, entirely. The repository, the infrastructure definitions, and the documentation are yours from the first commit, in your accounts. There is no proprietary framework you would need us to maintain.
What happens after launch?
Most clients keep us on a defined support arrangement for a few months while their own team takes ownership. Some hand over completely at handover. Both are fine — we build for the second one.
Can you work with our existing system?
Usually. Full rewrites are rarely the right answer. More often we carve the painful part out, put a typed boundary around the legacy system, and replace it in slices while it keeps running.
Tell us what you're building.
Bring the problem, not a spec. We will tell you honestly whether we are the right team and outline a concrete first step — no obligation, no sales theatre.