E-commerce Development
Storefronts and commerce backends built for conversion and for the operations team behind them — fast pages, honest inventory, and checkout that does not lose orders.
Explore this serviceShopify Development
Shopify, without the app tax
A typical store carries a dozen apps, each injecting scripts, and a theme that has been edited by four agencies. The result is slow, fragile, and expensive every month. We remove what you do not need, build the few things that are genuinely yours, and leave a store your team can run.
- Fewer apps, less script
- Theme you can maintain
- Migration without lost orders
Shopify is excellent at the things that are the same for every merchant: checkout, payments, tax, PCI compliance. Rebuilding those is almost always a mistake. The work worth doing sits either side of that — the storefront experience in front of it, and the operations behind it.
Performance first
Most stores lose more revenue to third-party scripts than to any design flaw. We audit what each app actually costs in load time and in subscription, remove what is redundant, and replace the few genuinely needed behaviours with code that runs in a fraction of the weight.
Custom apps, not app sprawl
When a behaviour is specific to your business — a bundling rule, an ERP sync, a wholesale flow — a small custom app is cheaper to own than three configurable ones fighting each other. It also gives you something you can change without waiting on a vendor's roadmap.
- Theme development in Liquid, kept readable and version-controlled
- Hydrogen and the Storefront API when the catalogue genuinely warrants a headless build
- ERP, PIM and fulfilment integrations with reconciliation, so stock stays honest
Problems we solve
What this work is for
The situations teams are usually in when they bring us this problem.
The store is slow
A dozen apps injecting scripts into every page. We measure each one's real cost and remove what is not earning it.
Paying for apps that overlap
Three subscriptions doing one job, none quite right. Often a single small custom app replaces the lot.
Stock and orders out of sync
Shopify says one thing, the ERP another. We build integrations that reconcile rather than fire and forget.
Our approach
How the work runs
The same sequence on every engagement, so there are no surprises in week three.
Audit
Field performance data, an app-by-app cost analysis (load time and subscription), and a review of the theme's history.
Simplify
Remove the redundant, replace the overlapping, and get the theme back to something a developer can safely edit.
Build what is yours
Custom apps and integrations for the behaviour that is genuinely specific to your business — and nothing more.
Hand over
Version-controlled theme, documented apps, and a team that knows how to change both without calling an agency.
What's included
What you get
Concrete deliverables — all of it yours to keep, run, and hand to another team.
Performance audit
What each app and script actually costs you, in milliseconds and in currency.
Theme development
Liquid that is version-controlled, reviewed, and readable by whoever comes next.
Custom Shopify apps
Purpose-built apps for your specific rules, using the Admin and Storefront APIs.
Integrations
ERP, PIM, fulfilment and marketing systems, with reconciliation and retries.
Headless when warranted
A Hydrogen or Next.js storefront when the catalogue and content genuinely need it.
Technology
What we build it with
Chosen for the problem, not for novelty.
We are not tied to any of these. If your team already runs something that works, we build with it.
- Storefront
Liquid for most stores; headless only when the content and catalogue justify the extra moving parts.
- Liquid
- Shopify CLI
- Hydrogen
- Next.js
- Apps
Small, single-purpose custom apps beat a stack of configurable ones that each want their own script tag.
- Shopify Admin API
- Storefront API
- Node.js
- TypeScript
- Integration
Webhooks retried and reconciled, because an ERP sync that fails silently is worse than none at all.
- Webhooks
- Redis
- PostgreSQL
- Idempotency
Questions
Before you get in touch
The questions that come up in almost every first conversation.
Should we go headless?
Usually not. Headless is right when you have a large catalogue, heavy editorial content, or a genuinely custom purchase flow. For most stores, a well-built Liquid theme is faster to load, cheaper to run, and far cheaper to maintain — and we will say so.
Can you migrate us to Shopify?
Yes. Products, customers, orders and URLs, migrated in stages with redirects in place and a reconciliation pass, so you can prove nothing was lost and your search rankings survive.
Do you build Shopify apps for the app store?
We build private and custom apps for individual merchants. Public app-store products are a different business, and one we would rather point you elsewhere for.
Tell us what you're building.
Bring the problem, not a spec. We will tell you honestly whether we are the right team and outline a concrete first step — no obligation, no sales theatre.